If ICE could be summarised in three words, they would be: ‘successful’, ‘impactful’ and ‘FUN’! ICE London was a resounding success, marking a significant milestone in our market expansion strategy and building on new and existing partnerships. From new business opportunities to our successful Partnership Networking Event, there were a lot of highlights from the jam-packed three-day event.
Exciting Roadmap Ahead
An expanded game roadmap that focuses on quality and innovation, formed the backbone of our messaging this year. With several online slot titles in development, such as Chicken or the Egg, Fortune Fortress and more, we are aiming to boost engagement for operators and players everywhere.
The Realistic Games commercial team engaged with numerous Netherlands operators, solidifying our market readiness as of February 13th. The team’s discussions with key partners highlighted potential exciting opportunities in a number of key global territories. Existing partnerships were also strengthened through planned promotions, roadmap sharing, and valuable feedback gathering.
Partnership Networking Event
We hosted an exclusive Partnership Networking Event on Day 1 of the event. We got the opportunity to connect with our amazing partners over music, drinks and some healthy competition with our Fortune Fortress slot tournament. There were big prizes up for grabs and it was great to give an exclusive preview of our hotly anticipated medieval-themed game.
Across the three days, we also had a Realistic Games branded crane machine, filled with themed prizes for attendees to win. With a £2 entry to play, the prize claw machine was a way to raise money for Breast Cancer UK, a charity that we partnered with for the event. We managed to raise a whopping £813.42!
Celebrating Success
Our strategy for 2024 is firmly set on using our refreshed content to build upon the previous year’s success and the flagship event serves as the ideal platform to amplify our upcoming innovations.
ICE London 2024 presented the perfect opportunity for us to celebrate our numerous achievements in the past 12 months and discuss exciting plans for the coming year with key partners. It was truly a catalyst for our company’s growth and expansion into diverse markets.